Hey, I’m Tiffany.
I turn marketing complexity into clarity, helping founders and marketing leaders build revenue-focused strategy, positioning, and brand foundations that actually scale.
Brand builder. Growth driver. Strategic partner.
I partner with founders and marketing teams as a fractional marketing leader, turning customer insight into clearer priorities, stronger positioning, and marketing plans that convert.
20+ years across health and wellness, tech, and consumer products in Canadian, US, and global markets, with deep experience navigating regulated industries and complex challenges.
Who I partner with.
Whether you're building, scaling, or stuck, I bring focus, structure, and strategic direction to drive real results.
Get clear on positioning, prioritize what matters, and build a growth plan that puts points on the board. The senior support you need, structured for where you are now.
Startups
Align your team around a clear narrative, tighten messaging, and focus the strategy so your channels work harder together.
Growth-stage companies
Bring in a senior strategic partner for campaigns, launches, or cross-functional projects. Add capacity, expertise, and fresh thinking your team doesn't have in-house.
In-house marketing leaders
How we’ll work together.
I translate customer insight into action: priorities, plans, and messaging that drives revenue. The goal is focus and momentum. Smarter choices, stronger execution, and marketing that converts.
I plug in as senior marketing support without full-time overhead, partnering closely with founders and teams to bring structure, speed, and cross-functional alignment.
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Identify what's driving revenue and what's not, prioritize the funnel, build a focused roadmap, and put measurement in place so you know what's actually working.
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Get inside your audience's head using data and insight, then build clear, differentiated positioning that translates into revenue-generating messaging.
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Plan and execute launches, campaigns, offer development, market expansion, and partnerships with a clear path from strategy to results.
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Align Sales, Marketing, and Product around shared goals to move faster, improve output quality, and protect margins.
Your questions, answered.
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Fractional means you get senior marketing leadership on a part-time or limited-time basis, without the cost or commitment of a full-time hire.
I embed with your team, join your Slack, participate in meetings, and work on your priorities. It's the same strategic focus a full-time marketing leader would bring, just structured to fit where you are now.
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Agencies bring specialized skills and scale, but they're external. I embed with your team as a strategic partner, attending your meetings, shaping priorities, and working alongside you. I also help identify gaps on your team and work with your existing people to operate more efficiently. It's more like adding a senior leader than outsourcing a function.
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I've led marketing across D2C, health and wellness, tech, CPG, and regulated industries including cannabis. My cross-industry experience helps me bring fresh perspective and avoid recycled thinking that may be holding you back.
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I work with founders, CEOs, or marketing leaders who need senior strategic support but aren't ready (or don't need) a full-time marketing executive.
Retainers are common, but I structure engagements around what actually makes sense for your business and goals.
Common starting points include growth strategy, positioning and brand development, pitch deck development, and campaign and launch support. Engagements often evolve as we dig in and find new ways to drive impact.
If you're not sure what you need, let's talk and figure it out together.
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I lead with strategy, but I don't disappear when it's time to get things done. Depending on the engagement, I can guide and oversee execution, partner with your team to implement, or help you build the right resources to carry the work forward. The goal is always progress, not just plans.
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Every engagement is different depending on your needs and priorities, but I don't spend weeks just getting up to speed. I hit the ground running, making impact in the areas your business needs most while building context along the way.
The first month typically includes a fresh-eyes audit where I dig into your business, customers, and current marketing efforts. I bring perspective from working across different industries, business models, and areas of marketing, which helps me spot low-hanging fruit and strategic opportunities others might miss. We'll align on priorities, identify quick wins, and build a focused roadmap.
By the end of month one, you'll have clarity on what's working, what's not, and where to focus to move the needle.
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It starts with aligning on what matters for your business, whether that's revenue, conversion, lead generation, retention, or the metrics that matter most for your specific goals.
I'm diligent about reporting and analytics to drive planning and optimization. We won't measure everything. We'll measure what helps us make smarter decisions and prove impact.
We'll review progress regularly and use what we learn to optimize, ensuring the work keeps driving results over time.
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It depends on my current workload, but I can often begin within a couple of weeks. If timing doesn't line up right away, we can start with a strategy session to build momentum while we sort out the details.